Who am I?
I am a product development professional with almost 20 years of experience of delivering multi-platform software and electronic products. My career spans hands-on roles as a software engineer to leadership in building and guiding a UX design team. I have been deeply involved in, and have successfully coordinated, every stage of the product lifecycle - from early discovery and design to launch and iterative improvement. My focus is always on delivering the best fit product for business and customers.
Employment history
Tracerco
Providing niche measurement solutions to the oil & gas and process industries.
UX Manager
June 2020 - February 2025
Established, expanded and led Tracerco’s first UX design team, bringing user-centred design methods to multiple product development projects.
Led product design throughout the whole lifecycle on a project with hardware and software components, across web, desktop and mobile. This product has launched as Tracerco’s first SaaS product with a subscription-based revenue stream.
Established Tracerco’s design system for web platforms, increasing speed and consistency of both design and UI development through standardised components and style constraints.
Facilitated an international design sprint workshop which led to the creation of a web platform that now delivers an increased revenue through digital reporting on diagnostic services.
Responsibilities:
Collaborating with product management and managing product directly to shape and develop road maps and strategic vision.
Designing software interfaces, creating interactive wireframes, and building DevOps backlogs.
Coordinating Scrum teams during the development process.
Conducting user testing and early design validation with customers.
Communicating the business value of design and developing UX strategies.
Hiring, mentoring and performance management for UX team.
Electronics Engineering Manager
September 2018 - June 2020
Led a team of 6 software and electronic engineers, standardising tool sets and establishing an agile approach to embedded software development using modern DevOps software.
Planned and facilitated multiple 5-day design sprint workshops which acted as catalysts for major development projects.
Pitched the business case for establishing a UX team within Tracerco leading to the creation of the team in 2020.
Software Engineer
April 2014 - September 2018
Pioneered a number of UX techniques including usability testing and early UI design testing, demonstrating the benefits of user-centred design and building buy-in from other software engineers.
Designed and built a mobile application to act as the user interface to a portable spectrometer and to pass test data to a web api.
Managed and delivered software for a product with a hardware, firmware and desktop software, including 3rd party contractor management.
Deep Sea Electronics
Advanced control systems for backup power generators.
Software Engineer
February 2013 - April 2014
Managed a new product introduction project for a green-field electric generator controller, involving managing stakeholder requirements and working with 3rd party experts.
Delivered firmware for a number of complex generator control systems.
Analox
Gas monitoring equipment for diving, hospitality and sub-sea applications.
Software Engineer
February 2013 - April 2014
Pioneered Analox’s first agile-driven product development project, managing scrums and backlogs and delivering an electronic and software product within 18 months. Managed relationship with 3rd party industrial designer to deliver plastic parts.
Worked with a design consultancy to establish a process for collecting and evaluating new ideas within the business, laying the foundations for user-centred product development.